Google Analytics data for YachatsNews.com over a one-month period appears below. The peaks tend to occur weekly when MailChimp delivers the email bulletins automatically on Friday mornings. Stories about a stranded humpback whale may have contributed to the peak on August 15 (997 users.)
Considering that the 2010 Census shows the year-round population at 690 (now higher in 2019) the site’s 350 subscribers (as of Aug. 26, 2019) comprise a significant percentage of the local community. Even if some of the subscribers aren’t local, the local market reach is impressive.
The current email open rate (72.1%) is significantly higher than typical open rates, where rates around 20% are considered usual.
Similarly, the current click rate (41.9%) is also way above the norm where expected click rates often range from 3% to 6%.
The recent data below shows a mix in terms of browsing platform, with mobile users slightly less than desktop users in terms of percentage.
